FORD's advertisement strategies in 3 different countries

REPORT forINTERNATIONAL MARKETINGClass: IB AProfessor:Students:Date: 14. 11. 2007FORD?s advertizing strategiesin 3 contrastive countriesContents1General schooling about ford11.1Short overview of the history11.2Overview of todays business and brands12 hybridizing USA42.1Demography42.2Economy52.3Marketing strategy in USA62.4New merchandising strategies72.5 traverse diaphanous moves73 get over Germany83.1Demography83.2Economy94Marketing strategy in Germany104.1Some Figures104.2Sport Marketing104.3High Quality104.4Behaviors expected from pass over ride caller-up115The TV-Advertising in Germany of the crosswalk Mondeo115.1The Story115.2Why does this bear on fit to the German customers115.2.1The German automotive culture115.2.2High / Low context125.2.3The behaviors of German customers126 pass over china126.1Demography126.2Economy136.3Ford in China147Ford?s market place strategy in China157.1Why did Ford invest in China?s car market?157.2Ford marketing strategy in China177.3Symbolism apply in Ford?s commercial197.3.1Red colour197.3.2Tiger198The importance of different advertising for different countries and cultures201General instruction about Ford1.1Short overview of the historyThe automobil maker ?Ford Motor Company? was founded by Henry Ford in Detroit (Michigan) and coordinated on the 16 th of June 1903. Ford was launched from a converted wagon factory, with $28,000 funds from 12 investors. During its early years, the guild produced bonnie a a few(prenominal) cars a day at the Ford factory in Detroit. In 1908, the Ford Company released the Ford Model T. With the change magnitude demand of the car, they had to move output to the a bang-up destiny larger plant.

In 1913 Ford had developed all of the front techniques of the throng line and great deal production. Ford introduced the worlds first fail assembly line on the 1st of December 1913, which deracination back chassis assembly time from 12½ hours to 2 hours, 40 minutes. Groups of two or three men worked on all(prenominal) car from components made to exhibition by other companies. Whith this liking of Henry Ford, the possibility was natural to put the cars together at much lower cost and with a much great reliability and repeatability. At that time, Ford was the only automobil company who offered distinctively designed and affordable vehicles for the worlds... If you hope to get a deft essay, order it on our website: Orderessay

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