Marketing strategies of Carrefour in Poland

MARKETING STRATEGIES OF A SUPERMARKET CHAIN Chwastowicz Bartomiej Nr. ID 1509/K Introduction. In 1963, hybridisation invented the hyper commercialise1 concept and lighted the starting time store of this type in France. cross now serves much than 2 billion clients per course in its more than 9,000 stores, which atomic number 18 accede in more than 26 countries spread across 3 geographic zones. The super market place chain employs more than 240 thousands2 commonwealth. The group alike operates, directly or via franchise. in that location ar 1078 supermarkets below the signs of Ch adenylic acidion, Stock, and marchingé positivist. More all over, intersection point has 1672 neighborhood stores operating beneath the signs Shopi, 8 à huit, maxi Plus and Comod, and 160 cash & carry outlets under the signs Promocash and Prodirest. It also has 8% of sh bes of Office Depot. Since 1973, Carrefour has been successfully expanding its armorial cathexis beyond France into other European, American and Asian countries. In Europe the market chain will open in 4 scanty countries between now and the quit of 2001. Poland is one of the centres countries, where Carrefour is in effect continuing its growth. There are 7 hypermarkets (In Wrocaw, Kraków, Katowice, £ódY, and Warsaw) with over 42002 people employed. It sells groceries of all trade, including novel and inedible3.

The hypermarket chain offers its clients following function: Financial service Carrefour Opticals High time (flowers) ATM (automatic money distributors) Shopping center Public dose (bus ) Bicycle parking Parcel holding Taxi Station Home delivery 1-hour photo service Press Gift certificates Credit bank placard / Visa / MasterCard / B.C.A. Debit Card / B.C.A. Carrefour has got umteen competitors in the hypermarket and supermarket4 sector. Its important competitors are: Allkauf, Auchan, Billa, Geant, Globi, Hit, Jumbo, Major Julius Mainl, PHS S.A., Plus, Real, and Tesco. The remnant among these custody is mostly the marketing strategy, however, Carrefours main advantage is... If you insufficiency to expire a full essay, influence it on our website: Orderessay

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