Starbucks SWOT.

Starbucks retail stores located outside of North America, the join Kingdom, Thailand and Australia be operated through a number of joint venture and licensing arrangements with large(p) retailers. During pecuniary 2000, the Company expanded its international presence by scuttle 184 new international licensed stores, including the first stores in Lebanon, the unite Arab Emirates, Qatar, Hong Kong and Shanghai. At monetary year end, the Company had 154 stores in Japan, 47 in Taiwan, 28 in China, 28 in Singapore, 27 in the Philippines, 20 in Hawaii, 15 in invigorated Zealand, 14 in Malaysia, six in siemens Korea, quintuplet in the United Arab Emirates, four in Kuwait, terce in Lebanon, and one in Qatar. Starbucks also sells whole edible acquire and ground coffees to several types of wholesale accounts, including office coffee distributors and institutional foodservice management companies that service business, industry, education and healthcare accounts, and hotels, air lines and restaurants. In fiscal 1998, Starbucks entered into a long-term licensing agreement with Kraft Foods, Inc. to accelerate the put forward of the Starbucks brand into the grocery channel in the United States. lucid to such agreement, Kraft manages all distribution, marketing, advertising and promotions for Starbucks whole attic and ground coffee in grocery, warehouse club and can merchandise stores.

By the end of fiscal 2000, the Companys whole bean plant and ground coffees were available end-to-end the United States in virtually 16,000 supermarkets. The Company has two non-retail domestic 50-50 joint ventures. The North American Coffee Partnership, a joint venture with the Pepsi-Cola Company, a fraction of Peps! iCo, Inc. , was formed in fiscal 1994 to develop and distribute ready-to- drinking coffee-based products. By the end of fiscal 2000, the joint venture was distributing bottled Frappuccino coffee drink to approximately 250,000 supermarkets, convenience and drug stores and other locations throughout the United States and Canada. If you want to get a full essay, launch it on our website: OrderEssay.net

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